BVLGARI’s Save the Children Campaign
July 16, 2009 by 1vida
Filed under Accessories
2009 marks the 125th anniversary of Italian luxury goods company Bulgari. In honor of the year, Bulgari has chosen to support Save the Children’s Rewrite the Future Campaign. Essentially, Bulgari has created three special pieces of limited edition jewelry to celebrate their 125th anniversary. When one is purchased , $60 will go to Save the Children’s “Rewrite the Future” campaign. Bulgari has released two of the rings over the last few months, and the newest piece is a pendant being sold for $290 (see picture below). Willem Dafoe, Terrence Howard, Ben Stiller, Isabella Rossellini, Ginnifer Goodwin and many more celebrities have posed with the jewelry to draw attention to this cause. Click here to view a fan-uploaded video of them during a photo shoot.
The Rewrite the Future campaign is committed to providing quality education to 8 million children living conflict-affected areas by the end of 2010. Considerable progress has already been made by rebuilding schools, supplying much needed school supplies , and protecting children from abuse and exploitation — thus paving the way for a durable change in almost 6 million children’s lives. Bulgari’s ultimate goal is to raise 10 million (European) for the campaign.
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